Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience.
Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.
Digital marketing has a number of types, the most important are website marketing, search engine optimization (SEO), content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing.
Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate Marketing have also become important components of digital marketing over the past few years. So, in digital marketing, we mainly deal with the following components:
SEO
SMO
SEM
Email Marketing
Affiliate Marketing
Why Digital Marketing?
All the business and companies are moving online since 60% of the Indian population have access to the internet. It is easier for brands to reach the audience through media, email, and SMS. A digital marketer will plan online marketing campaigns to promote a brand or a business and hence, there will be many vacancies for the jobs related to digital marketing. The need for digital marketers is growing in the job market.
Scope of Digital Marketing
The beginning of digital marketing can be traced back to the time when search engines and social media became the first preferences of knowledge and interaction for audiences. Ever since the scope and importance of digital marketing have rapidly increased.
Businesses are turning to digital mediums for their branding needs as they see the target audience shift to search engines and social media. More so, with digital marketing, businesses are receiving trackable results, leads, and eventually sales.
Growth in business due to digital marketing has led to more budget allocation for digital marketers which in turn has increased the number of digital marketing jobs. Hence, the scope of digital marketing is ever-evolving and growing exponentially.
Who can do Digital Marketing?
Anyone with an interest can learn Digital Marketing. From a 10th class student,home maker , college student to a free-lancer, entrepreneurs, sole proprietors, business people; can undergo a digital marketing course. Also, for people who wish to establish a start-up, switch their jobs or start something new post-retirement, taking up a digital marketing course can open-up new and in-demand opportunities.
Digital marketing is a great career choice. We are living in a digital world and marketing budgets are moving to digital advertising and away from traditional marketing channels.
Companies need to improve their online visibility and there is an increased demand for digital marketing jobs worldwide.
The fact that you don’t need to be physically present in a particular location makes digital marketing ideal for people looking to start their own businesses or work as full-time freelancers.
Digital Marketing Salary
For many people, it’s the salary that makes a good career, and digital marketing salaries are more than competitive.
In a recent industry survey by Credothey found that the average rate for digital marketing consultants worldwide is $140 per hour.
Key Learnings
Starting a career in digital marketing is a great choice. There is increased demand for digital marketing professionals worldwide, the salary is good (depending on experience) and it’s a job you can do on your own as a freelancer or by joining a digital marketing agency.
If you are starting out now, your first concern should be to build your skills. Digital marketing is not a ‘single thing’ that you learn by taking a course and then getting to work.
There are many disciplines that make up digital marketing and you should be an expert in all of them if you want to reach the higher end of the pay scale.
The best way to learn digital marketing is to practice on your own website. Create a blog and start writing content. Spend time mastering SEO and then move on to Google Ads and Facebook marketing.
If you have the opportunity to join an established digital marketing agency then do it. The experience you will gain working with experts and on multiple projects will be invaluable.
If you want to become self-employed or start your own digital marketing business, then start your career as a freelancer and gradually build your clientele and expand your business.
